Sega software sales on the rise, for now

from Alexander Sliwinski 2010 29 Oct 2: 20 PM Sega Sammy recovery continues: despite the economy generally bad, the company is turning around--just not at the speed of Sonic. For the first half of the company's fiscal year, ending on 30 September 2010, Sales Division Home Video Game Software (the "Sega" you know) were 19 percent over the same period last year to ¥ 18.7 billlion ($ 231 million). Now, imagine this group as a doll Russian nesting within the Division "Consumer Business", which recorded net sales of ¥ 38.7 billion (477.5 million; up to 2.9 percent) during the first half, despite an operating loss of ¥ 1.3 billion (16.1 million)--even if the projection of exercise is a brighter ¥ 7 billion in operating income.

Three PSP games were highlighted as "Major Titles" for the period, including Kurohyo: Ryu ga Gotoku Shinsyo, aka Black Panther: new chapter Yakuza, which sold 250,000 units; and a couple of license music games, Hatsune Miku project Diva: 2A and K-On Live Houkago, accounting for 340,000 and 210,000 units sold, respectively.Global Sales, total of 33 SKU software available in the first half amounted to 6.6 million units, the 5.4 million besting brand together by 30 SKU during the first half of the last fiscal year. However, the projection of the whole year--16 million units sold by 75 SKUS--is far below the total of last fiscal year, 26.75 million units sold (through 105 SKU).

In its report, the company stated that the software industry was "generally weak" in the United States and European markets due to …"controvento as personal consumption slow." company overview Statement says: "the group is to adapt to changing corporate environment where the market demand for new content-oriented social networking service (SNS), smartphone is expanding".

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